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Best SEO practices for a landing page. Titles hierarchy. Content and semantics tips. Creating robots.txt and sitemap.xml

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  • Feb 12, 2020
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Best SEO practices for a landing page. Titles hierarchy. Content and semantics tips. Creating robots.txt and sitemap.xml

From this quick and simple tutorial, we will figure out what is SEO landing page optimization, how to create content and titles hierarchy and promote your website in the streets of cyberspace. We will also learn why and how to create robots.txt and sitemap.xml files.

For most web developers, whether they are only making their first steps or are experienced specialists, the process of the website building doesn’t constantly include SEO tools. It happens because SEO optimization has always been shrouded in mystery a little bit.

However, SEO landing page optimization comes as important as building a layout. Let’s figure out how to combine Gutenberg and SEO!

Where to start SEO landing page optimization

When starting your journey through content optimization, you have to make a few simple steps. You need them for Gutenberg and SEO work together to make your website visible for Google and other search engines.

Are you still worried about how to learn the SEO landing page examples and do-it-yourself search engine optimization? Then there are a few simple tips.

 Build links and

track your progress

SEO tools also describe the method of making web pages more comfortable for search engine technology, known as “crawlers,” to detect, scan, and index your site.

In SEO landing pages best practices its necessary to build two types of links. You should use a combination of both because search engines use their combination to rank the relevance of your website.

On-Page SEO landing page optimization

What are the signs of the SEO landing pages best practices and the good content? Let’s figure out!

It doesn’t matter if you are running a news blog or online courses. To promote your website and gain visitors, you have to fill the sections with the helpful content, relevant to its intended audience.

Good content fulfills the

demand of the visitors

When people share your content across the Internet, Google uses backlinks and indicates relevance. Moreover, Google has a few types of content, which has the biggest importance. The more content you provide – the better. You also mustn’t use duplicate text on all the pages of your website, because it can get you in trouble.

Make sure your content satisfies the needs of the searchers. Also, your pages have to load quickly, the users won’t stay on the page, which showcases the content for too long.

One more advice: your content has to be sharable. That is why you have to create things like social share buttons. They give the ability to share things immediately.

To sum it up, you need:

Thick & Unique Content

Engagement 

Sharability

At last, talking about the page URLs, while forming them, you have to include not only relevant keywords but also the category hierarchy of the page. This trick helps search engines to define the capability of your website. Also, looking at the link, visitors may figure out the main topic too.

What about the keywords and titles

One of the most important things in the SEO landing page optimization is to determine what you’re actually optimizing for. People are always searching for keywords. If you want your landing page to rank in search engines, you have to measure how often a certain word or phrase occurs in your text.

There is no set figure on how often a keyword should occur in the text. One of the most important tips is to make your text blocks look natural. Your content has to be comfortable to read. However, there are several key factors.

1. How many people are searching for a given keyword.

2. The connection between content on a site and the user’s search query.

3. Competition for premium positioning in the search engine.

Moving on to titles hierarchy, the first thing you have to remember is that the title tag is not your page’s primary headline. SEO landing page optimization requires keyword in each heading. Also, you have to put only one H1 heading on your page.

Off-Page SEO landing page optimization

Finally, once you’ve set all the essential options according to the SEO landing pages best practices inside the website, there are also some tips on how to use off-page factors.

  • If other websites have links on your website, then these links are called back links. They lead back to your website and when the visitor clicks on the link and moves to your website, Google indicates it and mark your content as demanded.
  • The back links also may lead to your website from social media, like Facebook, Tweeter, and social bookmarks like StumbleUpon and Reddit. The more shares – the better the ranking is.
  • Interaction with potential visitors through social networks is also very important. If you know where your audience is hanging out, you can engage them to visit your website.

Creating robots.txt and sitemap.xml

In case you are a web developer, who wants to create a website and gain the top results in any search engine, you’ll definitely need to create two main files:

  1. Robots.txt file
  2. XML Sitemap

Let’s briefly look through these files! Robots.txt is a text file, which is located in the root directory of your website. This file speaks to the Google bots and tells them what to crawl and what not to crawl on your site. It also has a piece of information on what bots are allowed to do these commands.

XML Sitemap must-have file consists of all webpages of your website. You can also put here a piece of additional information about each URL in the form of meta data. It eases search engine bots the process of searching, crawling and indexing pages of your website.

We hope you liked our simple and quick tutorial on what is SEO landing page optimization, how to create content and titles hierarchy and promote your website. Subscribe to our newsletter and stay in touch for more useful tutorials and instructions!

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