Having a bespoke responsive website built by a top web design agency can cost more money than most small or new businesses can afford. Luckily, there is another, cheaper option in the form a WordPress template or HTML template. However, there is another consideration that you need to keep in mind; while having a cost-effective website is one part of the challenge, it’s also important that you have a responsive website, in order to capture the mobile audience too.

What is a responsive website?

Responsive website simply means that the size and layout of the site responds to different viewing platforms. Therefore, if somebody is visiting your website via a smartphone or tablet, using a responsive HTML template will mean that they’ll be able to view the site just as easily as somebody using a desktop computer. While some functions may work a little differently, having a responsive website means that you’re not missing out on all of those ‘sofa surfers’.

The benefits of using an HTML or WordPress template

So, apart from being cheaper than a tailor-made version, what other advantages are there to using a WordPress or HTML template for your responsive website?

Cost aside, the main benefit is probably that they’re really easy to use – even a real technical novice could throw together a pleasantly passable website using a HTML or WordPress template. If you’re not too confident in your skills, then you can just get a standard template – and it will guide you through the entire process of populating it. If you’re up for a bit more of a challenge or you’ve had some experience of HTML or WordPress sites before, then you can get a premium WordPress template that allows for a greater level of customisation. Just remember that when you’re searching for your ideal template for your new online presence, you must choose a responsive WordPress theme for that all important mobile browsing that we mentioned earlier.

While not all responsive HTML templates have the same functionality, with a WordPress template, you’ve got the added bonus of an easy-to-follow SEO guide, allowing you to build a search engine friendly website that will help you to rank for your chosen keywords. Also, whether you choose a basic or premium WordPress template, you’ll also have the flexibility to update your site whenever, and from wherever you want, using the intuitive content management system; this is very straightforward and easy to use and means that you can keep your site and its content fresh. Additionally, using a standard or premium HTML template gives you the ability to make sure that your site looks consistent across all of the pages. Because the template is structured to give you the same layout on every page, you can add and delete pages any time you like while retaining a professional look across the site as a whole.

WordPress template or HTML template – is there a difference?

While these two different types of templates are incredibly similar, there are slight differences too. A WordPress template, whether premium or basic, will be created using common computer languages such as HTML, CSS or PHP – and if it’s specifically called a WordPress template, then it’ll only work with this particular platform. However, a basic or premium HTML template can be installed directly on to your server, and doesn’t need a content management system. They both work differently, and have slightly different functions – but essentially they both give you the tools to build a responsive website on a budget.

Responsive WordPress and HTML templates – how do they work?

Finally, it’s worth noting that when you choose a responsive template, whether that’s a responsive WordPress theme, or responsive HTML template, it will be using the latest version of computer coding to ensure that it gives you the functionality you want. HTML5 and CSS3 are as up-to-date as you can get as far as computer languages go, and have been designed to offer seamless transition between desktop and mobile devices. These templates will give you a truly responsive website that will resize to whatever device it has been accessed from.

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