It is safe to say that each one of us has surfed the web through a smartphone or tablet before. In fact, it has become a usual thing for some. Why? The answer is as simple as the sky is blue. Modern mobile devices give access to the Internet at any place: whether it is a store, a car, or just a walk in the park. You name it. It is undoubtedly a very helpful tool in our hectic daily lives.

Here’s a little bit of statistics:

  • Around 1.2 billion people use mobile devices to access the Internet.
  • The amount of mobile Internet users doubles every year.
  • By 2015 it is expected to have more mobile Internet users, than desktop and laptop users.
  • 90% of US, Canada, and Western Europe citizens have Internet ready cell phones and regularly use them to access the Internet.

Now, let’s remember what we usually see when we go to a regular site using our cell phone. Let’s admit it, it is not very visually appealing and more importantly not user friendly.

Standard Website Design

What is a responsive website?

Chances of browsing a site through any device without any troubles are pretty slim. This is where the responsive websites come in.

The main concept of these sites is that you can use your CSS for different screen resolutions, which adapts the markup of the site to the necessary size.

Take a look at the example:

Responsive Website - Mobile Device Optimised

This is actually one version of the site which gets adapted to various resolutions of the screen of your mobile device. Let’s take a closer look at the advantages of this solution.

Advantages of a responsive website

Your reputation

A responsive website lets all of your users easily access and use your website from any device.

Undoubtedly, your site is your best representation. Hence, the quality, professionalism and usability of your site influence your reputation.

Cost of creating a mobile device version site

Unlike creating a separate mobile version of the site, responsive site doesn’t require so many technical expenses, and thus saves you money.  You undoubtedly benefit from how easy it is to edit your website.

Your sales

The fact that equal amount of products are purchased through mobile devices and desktops, goes to prove that having a responsive website increases your sales.

Can I make my site responsive?

Yes. If your site is completed in accordance with modern HTML/CSS standards, you can get your site adapted to different types of devices. Our team is happy to help you with it. Get your free quote for creating your responsive website.

What’s next?

We will discuss the challenges and solutions of responsive web design.  Also, stay tuned for our 1st free HTML/CSS template giveaway, which may help you in developing your own responsive site.

Comments (3)

  • @subigya

    April 27, 2012 at 1:37 am / Reply

    I agree that responsive design is the way to go, to make sure that content is delivered to the end-user in an optimal format, regardless of the device.

    Chances of browsing a site “trough”… is probably a “through”

    Also, I disagree that responsive design adapts the markup, i think its more about adapting the design and styles to the necessary size… For example, a header will still be the same regardless of the device or the screensize. The styles will change and adapt based on the device size ))

    All power to responsive design and the future of the web!

    • admin

      May 9, 2012 at 9:17 pm / Reply

      Couldn’t agree with you more. Responsive design really is the way to go. As for adapting design vs. markup, we think it’s the combination of the two that makes a good responsive website

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